Magic Italy!

19 June 2009 at 1:07 am 6 comments

Ciao Bloggisti!

I’ve been noticeably (or not!) absent from the blogosphere for a number of reasons. Mostly because I haven’t been inspired to write, which is strange considering all that’s been going on in Italy  (elections, Papi, etc.). Maybe the Milanese mosquitoes have sucked the lifeblood out of me. Or perhaps I was just plain disgusted at the non-stop media circus surrounding all things Berlusconi. But strangely enough, thanks to Papi Silvio, I have found my mojo again. And its name is Magic Italy!


Behold the majestic logo, the flourish of the Tricolore, the shining star peeking demurely from behind the “c”, the sand dunes in the background. Yes, I know what you must all be thinking. How can so much awesomeness be possible? Why, it’s all the handiwork of Berlusconi and Red Sonja, the new Minister for Tourism. She proudly announced on the news that the Prime Minster had been personally working on Italy’s new tourism logo “for days”. Days! Now that’s dedication. And all that hard work has paid off. This will be the symbol of Italy’s rise from the ashes, the siren which will beckon the world to our mighty shores, the macaroni to our cheese!!

Ah, who am I kidding! It looks like the intro to an infomercial or as my husband said, the opening credits to a bad porno (and I have NO idea why he would know!). THIS is going to relaunch Italy’s flagging tourism industry? Um, my two year-old could have probably drawn a better logo in minutes, with his feet. Seriously.

So now it’s time for a little contest. Can you do better? Can you make up a logo for Italy’s Ministry of Tourism? Ask your children to take part as well. Come on people! Get your crayons and finger paints out!! And don’t worry if it takes “days”. Italy needs you!!!!

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Entry filed under: Cavolate, Italy, Politics. Tags: , , , .

Tuscany or: how I learned to stop worrying and love nature A day at the agriturismo

6 Comments Add your own

  • 1. Michelle  |  19 June 2009 at 9:17 am

    I’m with you – every time I start to write about Berluska or what’s going on, my fingers freeze on the keyboard. Snazzy logo though! I thought my Photoshop skills were rudimentary. How did I miss this big piece of news on the TG? It reminds me of a couple of years ago when they spent bazillions of Euros on that tourism website that didn’t work and featured horrible translations. Our tax Euros hard at work!

  • 2. Gaia  |  19 June 2009 at 11:04 am

    Più che altro, per qualsiasi persona che abbia vissuto qui più o meno tra i 10 e i 15 anni fa, lo slogan richiama “Magic English”, cioè le cassette della disney per i bambini per fargli imparare l’inglese. Con canzoncina idiota annessa. Oltre al fattore Photoshop, quindi, potevano anche trovargli un altro nome!

    Thanks for commenting Gaia!! Sì, è vero. C’è anche Magic English! Ma con il Paperon de’ Paperoni come Presidente del Consiglio non poteva essere diversamente 😉

  • 3. Louise  |  5 July 2009 at 9:42 pm

    Ciao — what IS this? Looks like the opening credits for a Miss World event…your husband is right! Italy is history, wine, lakes, Rome, Sicily, olives, Tuscany, Piemonte…this banner does nothing to conjure these fabulous things into people’s minds.

    I really don’t know what they were thinking!!

  • 4. Michelle | Bleeding Espresso  |  11 July 2009 at 9:26 pm

    Wow, truly craptacular. I was thinking the same thing as Michelle about that website…seriously who do they have that comes up with this stuff?

    I’m telling you, it’s the kids from the preschool in Arcore. They’re so good, they even managed to colour inside the lines! 😉

  • 5. Beatriz  |  16 July 2009 at 12:14 pm

    It doesn’t matter if you do not post frequently, because every time you do, you make me smile. You are so right, the logo sucks!
    I have given you an award at my blog. You do not need to post about it, I just want to give you some link love.
    Aw, thanks Beatriz! Coming from you, that’s a real compliment. I love your writing. Now look at me getting all sentimental! It’s got to stop!! 😉
    Will try and post but I have limited internet access while i’m in Canada so I’m not sure if I can. Thanks anyway!

  • 6. Luca  |  22 July 2009 at 2:46 am

    One month after this posting it seems clear what he was doing while drawing that logo…. probably he was acting in one of those movies…


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June 2009


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